(Working Title)

I spend too much time searching out the web to not share what I find
fastcompany: Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales.  From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October. Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere.  Inside Apple’s marketing problem It seems like customer feedback won’t tell you where to go, just whether you are headed in the right direction.

fastcompany:

Apple has a problem: Social media chatter about it’s iPhone 5 has dipped, and so have sales. 

From September to today, the number of conversations on social channels about iPhones has declined for two of the company’s target audiences: Baby Boomers and Generation Xers.Looking at two other lucrative consumer audiences—Millennials and teens— shows a similar pattern. Despite a spike in conversations around last Christmas, iPhone conversations have been consistently declining since the iPhone 5 launch in October.

Apple’s failure to tap into what’s being said through social insights and develop a data-driven marketing strategy is becoming an object lesson for businesses everywhere. 

Inside Apple’s marketing problem

It seems like customer feedback won’t tell you where to go, just whether you are headed in the right direction.

enochliew:

Överby by John Robert Nilsson

It sits upon on a limestone-covered concrete plinth, which provides a continuous floor surface inside and outside.

(via completo)

I think wherever we are born, we have to earn our freedom.